Chicano Style, Reborn.

Chicanos, Hispanic Americans, are known as a people of immense freedom and diversity, both racially and culturally. Unbound by convention, their lives are multifaceted. Some dive into the world of cars and customization, others pursue music, art, or unique personal paths. With enjoyment of life as their primary focus, they have also forged unique styles in music and art. Free, vibrant, fun, yet also "dangerous" (in a cool way).

Such a funky Chicano lifestyle was once expressed by a single wheel: the previous generation, LEADSLED. It fashioned the so-called Moon Disc more fashionably and featured a tribal design at its center, gaining widespread support among the lowrider community beloved by Chicanos of that era.

Inheriting the DNA of that Chicano style and further incorporating modern arrangements, this new LEADSLED has been completed. Its greatest characteristic is a funky individuality that honestly and fully expresses the funky style of the American West Coast, and the wild playfulness of Hispanic and Mexican culture. A deeply set rim, coupled with a disc design reminiscent of the sun. At the center, of course, is a Chicano-style design arrangement incorporating tribal elements. Its free form is unbound by conventional wheel design. That, precisely, is the greatest secret to LEADSLED's coolness.