ABOUT“WORK”
WORKとは
Everything we do is to make our
customers’ wishes come true
1977 Founded WORK
In 1977, our founder, Takeshi Tanaka, established an aluminum wheel planning, manufacturing and sales company in Higashiosaka, Osaka Prefecture. The company name "WORK" comes from the word WORK, which means artwork. But it's not just that, it's also about teamwork. Since the beginning, WORK has had the same belief in the products we make. "The quality and strength of safety components are essential, but fashion is also important. That's why we place the utmost importance on design at WORK. "Because it has to be an artwork, which is also the origin of our company name."
WORK philosophy
WORK is confident that it can create wheels that meet the needs of its customers by utilizing the various know-how it has cultivated as a wheel manufacturer over the years. One example is the technology for assembling 2-piece/3-piece wheels, which requires high skill and know-how. The corporate philosophy pursued by WORK is to realize the dreams of our customers as much as possible based on engineering and high technology.
On-demand system designed to meet every need
WORK continues to develop new products by smoothly exchanging information through sales promotion activities such as supplying racing wheels, exhibiting at various shows and events, and holding store events.
TECHNOLOGY
Latest technology×traditional techniques
Work's technology and quality are supported by design development technology, numerous advanced patented technologies, and skilled craftsmen. Furthermore, Work supplies wheels to motor sports, collaborates with racing teams, and feeds back what has been forged into the product. Work's technical capabilities cannot be discussed without motor sports.
The technology of our design and development team, which continues to research the latest technology on a daily basis
WORK's design and development team is constantly incorporating the latest advances in materials, structural analysis methods, and processing technology, in pursuit of wheels that combine performance and beauty.
To meet the ever-evolving automotive environment and the diverse needs of our customers, we continue to innovate by making the ideal into a reality, making full use of the latest technologies such as 3D modeling, CAE analysis, and strength simulation.
Delicate handiwork by skilled craftsmen that is difficult to replicate
The warmth and precision of handwork can never be produced by machines alone.
WORK wheels are imbued with the "master craftsmanship" of skilled artisans with many years of experience and technique, who put their soul into each and every wheel.
The delicate touch and high level of perfection required in each process, such as painting, polishing, and processing, are proof of quality that cannot be imitated by other companies.
Data obtained through joint development with racing teams is fed back into the product
The solid feedback from actual races is what refines WORK wheels.
WORK cooperates with domestic and international racing teams, and reflects real driving data obtained in harsh environments in design and development.
It achieves high levels of practical performance such as durability, light weight, and heat dissipation, and delivers the benefits to general users as well.
The attitude of creating "wheels for winning" is also alive in commercial models.
QUALITY
Manufacturing products with a thorough focus on safety
Work's technology and quality are supported by design development technology, numerous advanced patented technologies, and skilled craftsmen. Furthermore, Work supplies wheels to motor sports, collaborates with racing teams, and feeds back what has been forged into the product. Work's technical capabilities cannot be discussed without motor sports.
The world's most advanced patented technology
-Work Solid Rim-
The secret to the high quality of WORK is not only the development design and craftsmanship. We are always searching for new technologies and manufacturing methods. We especially focus on patents and quality control. WORK's rims are manufactured with the world's most advanced technology. By processing the flange part into a solid block during rim molding, the strength and rigidity are dramatically improved.
All domestic factories are
ISO9001 certified.
ISO9001 is a standard for quality management systems that aims to continually improve the quality of products and services provided to customers.
Since obtaining ISO9001 certification in 2003, Work has been striving to improve quality on a daily basis while protecting its quality. Since these are parts that hold the lives of our customers in their hands, we will not compromise on anything. This is the proof of Work's quality assurance.
Carrying on the traditions of our founding
Pride in "MADE IN JAPAN"
Work has inherited the tradition since its founding and has been striving to improve its technology and quality every day. As a result, there are now many Work fans not only in Japan but all over the world. Many of Work's one-piece wheels and all of its two-piece and three-piece wheels are MADE IN JAPAN quality, produced in domestic factories. You can pursue your own originality without worrying about quality.
DESIGN
Thorough commitment to design
At WORK, we value the "design" of our wheels as much as their durability and safety.
"They must be artworks."
This has been an unwavering belief for 50 years since our founding.
How much freedom of expression can we have while maintaining the quality and strength required for safety parts?
We want all car enthusiasts to be able to choose wheels as a means of "self-expression."
Only WORK allows for over 10,000 customization possibilities.
Size, color, rim shape, disc design, inset, P.C.D...
WORK's greatest strength is that you can realize your own style from a wide range of options.
There are more than 10,000 possible combinations.
Instead of "compromising your car to match the wheels," you can "select the ideal wheels to match your car."
Only WORK can realize each individual's "particularities."
Show off your rims, your discs and
your driving style. WORK delivers it all.
Wheels that exude beauty and presence whether stationary or moving.
WORK designs everything from the depth and shine of the rim, to the beauty of the disc's shape, to the visual impact when moving,
and makes no compromises when it comes to "appealing."
Functionality, design, and individuality. The WORK style is to fuse all of these at a high level.
Only one in the world. Fully custom-made wheels "SION"
For owners who want a unique presence.
"SION" is a one-of-a-kind wheel born from WORK's fully custom-made program.
Not only the size, color, and configuration, but everything from the engraving on the center cap to the details of the rim end are all custom-made.
We pour our technology, aesthetic sense, and passion into delivering your ideal as a "work of art."
WORK RACING
Motorsports & Racing
At Work, we place emphasis on developing wheels that are stylish and on trend. But we also believe that wheels are important safety parts that protect lives, so in order to feed strength and quality back into our products, we established a racing department in 1983, six years after the company was founded.