Blends with the city. Shines with quiet brilliance. LANVEC: The ultimate normcore.

Normcore. It's a style advocated in the fashion world, and to put it simply, it's "ultimate normalcy." This normcore, the antithesis of hardcore, doesn't aim to attract attention with extravagance; rather, it considers blending into the urban landscape and harmonizing discreetly to be its virtue. This is by no means glorifying the mundane. To harmonize with oneself and the cityscape without special adornment, naturally, a keen sense of style is essential. This implies that those who embrace normcore are well-versed in what suits them and excel at everyday dressing. It's not about being plain, but urban. Normcore, whose creed is a modest, natural attire that adheres to the aesthetic of harmony, doesn't conspicuously stand out, yet it is fashionable and shines in the city as a discerning style.

What LANVEC aimed for is a worldview that resonates with such normcore. Centered around a simple and orthodox design that never tires, it’s a style that doesn't overtly stand out but rather gracefully and subtly captivates the eye. It's a matured adult aesthetic, reached when one has experienced various customizations and desires to pursue what true style entails. To present eternal standard designs in a modern and elegant manner. What LANVEC portrays is such a world of serene beauty.