The Inheritor of the Strongest Gene.

The history of WORK EMOTION dates back to 1999. In that year, a race-specific, full-forged magnesium 1-piece wheel, developed for a machine competing in the All Japan GT Championship Series, was designed to solidify its stance. Its development number was ES 990111. This prototype wheel, which bravely fought through the series, is the progenitor of the later WORK EMOTION CRkai. This means WORK EMOTION possesses the function of a pure sports wheel, inheriting race-derived genetics, born on the circuit and forged there.

However, in contrast to its spartan nature, its design is rather dressy and stimulating. The elegantly arced face and the captivating 3D sculpting illustrate a strikingly design-conscious approach, despite its sporty essence. The stage where WORK EMOTION, born from motorsports, truly competes is unequivocally the street, not the circuit.

While possessing the aptitude to battle on the circuit, it is simultaneously brilliant, vivid, beautiful, and cool. Housing the strongest genetics, it is also thoroughly committed to its captivating power. That is the form of sophisticated, captivating street sports that WORK EMOTION strives for.